VP of Innovation, delivering AI solutions, media systems, and technical leadership for global-scale products and experiences.
Scaling teams, delivering complex projects, and turning research into commercial products.
Expert in agentic systems, world models, generative AI, and enterprise AI assistants, with RAG as supporting infrastructure, architecting solutions from research through to production deployment.
Designing large-scale, synchronized systems for real-time performance.
Transforming emerging tech research into market-ready products. Founded and grew the solutions pre-sales team at Disguise to 15 people globally.
18+ years from product specialist to AI innovation leadership across global markets.
Disguise, London
·Apr 2026 - Present
Executive Innovation Leadership
Leading innovation strategy at executive level, shaping the AI roadmap, scaling agentic systems, and driving the next phase of product innovation across the business.
Disguise, London
·Aug 2024 - Apr 2026
AI Product Leadership
Leading AI strategy, spearheading AId3n AI assistant delivery (AV News AI Innovation of the Year 2026, PLASA Innovation Award 2025), and building agentic systems with world-model-informed reasoning across local and cloud deployments.
Disguise, London
·Oct 2023 - Sep 2024
Strategic Transition Leadership
Hybrid role bridging Solutions and Innovation responsibilities during strategic transition period.
Disguise, London
·Feb 2022 - Oct 2023
Global Scale Architecture
Led technical solutions for Las Vegas Sphere, Illuminarium venues, and Expo 2020 Dubai. Managed a global team of 15 solution specialists across London, LA, Hong Kong, Kuala Lumpur, and China.
Disguise, London
·Jul 2019 - Feb 2022
Global Technical Leadership
Managed a global team of 15 solution specialists across London, LA, Hong Kong, Kuala Lumpur, and China, ensuring high-quality technical delivery for major entertainment projects worldwide.
Disguise, London
·Aug 2015 - Jul 2019
EMEA Market Expansion
Led technical sales strategy across Europe, Middle East, and Africa markets.
LumenRadio AB, Gothenburg
·Oct 2012 - Aug 2015
Business Transformation
Transformed small wireless lighting company into industry leader through strategic product development and global expansion.
Cooper Controls, Watford
·Oct 2010 - Sep 2012
Multi-Brand Strategy
Strategic product development across three lighting control brands.
Cooper Controls - Zero 88, Cwmbran
·Apr 2008 - Oct 2010
Product Innovation
Led development of new theatrical lighting console ranges.
Zero 88, Cwmbran
·Apr 2006 - Apr 2008
Technical Foundation
Technical product expertise and customer support.
Flagship deployments spanning immersive venues, AI products, and global entertainment technology.
Led the technical solution for a fully real-time, multi-engine system at the world's largest immersive venue, with networked uncompressed video and fully interactive control.
Spearheaded the delivery of an industry-first AI-powered workflow assistant with comprehensive RAG systems. Winner of AV News AI Innovation of the Year 2026 and PLASA Innovation Award 2025.
Led the rebuild of Disguise's browser-based projection and LED mapping tool: a cloud-native 3D workspace for placing projectors, LED tiles, and cameras, running photometric and pixel-accuracy analysis, and sharing scene designs without any local install. Awarded a Judges' Commendation at the 2026 PLASA Innovation Awards.
Designed the technical workflow for real-time video playback from game engines across 45 x 4K outputs.
Orchestrated projection mapping from 252 projectors onto a 130m dome, with ML-based calibration.
Architecting enterprise-scale media server solutions for the world's most ambitious visual experiences, from massive multi-server deployments to ultra-high-resolution projection mapping.
Enterprise-scale synchronized playback systems
End-to-end content workflow and delivery
Large-scale projection and LED deployment
Transforming complex technical challenges into enterprise-scale solutions across AI, architecture, and emerging technologies.
Architecting enterprise AI solutions from research to production deployment, centered on agentic systems and world models.
Leading AId3n development while driving agentic-system architecture and practical world-model exploration, with RAG used as one retrieval layer.
Designing and delivering synchronized systems for global entertainment venues.
Las Vegas Sphere: a fully real-time, multi-engine deployment with networked uncompressed video and fully interactive control, for one of the world's largest immersive venues.
Translating cutting-edge research into commercially viable products and building high-performing teams.
Founded and grew solutions pre-sales team to 15 people globally, while expanding platform extensibility.
Pioneering adoption of spatial computing and immersive visualization.
Emmy-recognized xR solutions powering next-generation entertainment experiences.
Insights on entertainment technology through publications, interviews, and conference presentations.
Article Feature · The AI Journal
An exploration of how AI is expected to transform concerts, sports, games, and broader live experiences.
Interview · Live Design Online
An in-depth Q&A discussing the technical innovations and challenges of powering the Las Vegas Sphere.
Interview · TPI Magazine
A conversation about career journey, the evolution of Disguise, and the future of live visual experiences.
Webinar · Disguise
An on-demand webinar covering the latest innovation updates, platform direction, and emerging creative workflows at Disguise.
Speaking Engagement · FMX Conference 2023
Presented advances in 2.5D, AI, and motion capture for LED-based virtual production workflows.
Notes on AI systems, media innovation, and the technical decisions that make ambitious ideas real.
By Peter Kirkup·Mar 2, 2026 · 7 min readIn an agent-led working world, fixed office-hour models look increasingly outdated compared with outcome-driven orchestration.
By Peter Kirkup·Feb 26, 2026 · 4 min readAs software engineers shift from builder to agent orchestrator, are we ready for the psychological impact of constant AI-driven wins?
Collaborations with 7+ leading technology companies across 100+ delivered projects, spanning global markets.
Collaborating with teams on AI solution architecture and technical innovation leadership across the UK and globally.